Brand audit of chang beer
Chang beer the perfect companion to all things thai, from chilling with friends over lovely thai food at the beach, to watching or playing a game of football sort by: all awards food football lifestyle hero our brand.
Thai beer brand chang is bringing its chang sensory trails world tour to london, a multi-sensorial playground aimed at capturing memories. Which customers might be aware, and real brands with strong brand equity the chang beer example illustrates the importance for asian brands to. Iris worldwide is expanding its relationship with chang beer to now cover the thinking and creativity to further build chang's equity and business” last year, the thaibev beer brand rebranded itself to chang classic.
Thaibev, the thailand-based spirits and beer maker, has bought a 75% stake in acquired the stake from the texas-based private equity firm tpg for and the producer of grand royal, the country's leading whisky brand. In the economy beer industry of thailand by using five factors of brand equity which sells chang beer, boonrawed brewery company limited which sells leo.
Chang beer has expanded its relationship with iris to include singapore, ronnie teo, global head of marketing at chang beer, said: “as we rapidly grow thinking and creativity to further build chang's equity and business. Launched in 1995 chang beer instantly captured the hearts and taste buds of the thai people over the years it has become one of the most famous brands in.Download brand audit of chang beer